Sanahunt Group (Kyiv, Ukraine) - April 2014 – April 2015
Developed and optimized the marketing strategy and marketing plan for a group of companies (including Sanahunt Luxury Concept Store, Sanahunt Lounge and G.Style Luxury Outlet).
Worked closely with the Sales Department in developing the companies marketing activities aimed at boosting sales and increasing customer base.
Created a marketing strategy and launch plan for the online store of Sanahunt Luxury Concept Store.
Monitored competitors’ activity in the Ukrainian market as well as the activity of online stores abroad on a weekly basis.
Managed the company’s online marketing campaigns, including budget planning, oversaw the production of visuals and content.
Controlled campaign implementation on Google Adwords, Yandex Direct and Facebook for Business, analyzed the effectiveness of campaigns and optimized the marketing plan accordingly.
Planned and implemented the company’s loyalty program. The project included analysis of sales history, market research and optimization the loyalty system format with the help of a compound mathematical model.
Managed teams of 3 and more in digital marketing campaign planning and production, event planning and implementation of marketing activities.
Brand Management Ltd. (Kyiv, Ukraine) – December 2013 – April 2014
Developed marketing strategies for a multi brand premium concept store Fabs and Italian lingerie brand Yamamay in Ukraine (2 stores in Kyiv and 2 stores in Odessa).
Cultivated relationships with potential partners in order to launch marketing collaborations.
Managed all marketing activities for 5 stores in total on a daily basis.
Took part in developing visual merchandising concepts for 5 stores.
Managed the company’s online advertising campaigns.
Managed the brands’ social media pages and created content for multiple social channels (including Facebook and Instagram).
Planned and implemented a loyalty program.
Style Pilot (London, UK) - March – December 2013
Social Marketing Executive
Run the company’s Twitter, Facebook, Pinterest and Instagram pages on a daily basis.
Developed online competitions for social followers.
Created content for the company’s blog.
Participated in developing the company’s social marketing strategy and the optimizing the user experience.
Compiled weekly KPI reports, determined weaknesses and strengths of social channels and optimised tactics in order to increase conversions and traffic to the website.
ARGO Retail Network (Kyiv, Ukraine) - 2010 - 2012
The company is a franchisee of European high street and value fashion brands in Ukraine (United Colors of Benetton, Parfois, Desigual, Piazza Italia, Sisley, formerly - Mango, Miss Sixty).
Started and developed the company’s blog and pages on social networks.
Generated content for the company’s blog, website and pages on social networks.
Analysed the company's KPIs in social marketing and worked closely with social media agencies in optimising the online advertising campaigns.
Moderated the company’s social pages on a daily basis.
Developed online competitions for customers.
Took part in promotional event organization.
Conducted market research for brand launches.
Experience in styling and visual merchandising in fashion stores.
September 2012 – December 2013
London College of Fashion, University of the Arts London, UK
MA Fashion Retail
Units taken included:
• Retail Landscape
• Contextual Studies
• Retail Branding and Identity
• Visual and Sensory strategies
• Final individual project: “An exploratory study of the internationalisation process for European fashion retailers: the case of Ukraine and Russia”
• Additional course: History of Luxury Fashion
September 2008 – May 2012
Institute of International Relations, Taras Shevchenko National University of Kyiv, Ukraine
BA International Economic Relations
OTHER SKILLS AND EXPERIENCE
July – August 2013
Malcolm Newbery Consulting Company (London, UK)
Took part in preparing the ‘Lingerie: Global markets and trends, 2007-2019’ report for Just-Style by conducting primary qualitative research of the Russian lingerie market and summarizing findings
March 2013 - August 2014
Vogue Ukraine - Contributing Blogger (freelance)
Made 1-4 monthly contributions to the ‘Blogs’ section of vogue.ua website on the topics of culture, fashion events, shopping destinations.
Interviewed fashion industry insiders.
Reported from London Fashion Week S/S2014 and contributed to the street style reports.
Fashion Week with Daria Shapovalova
Contributions to fashionweek.kiev.ua during London Fashion Week AW13 (blog posts and street style photographs).
Yves Saint Laurent (London, UK)
Temporary Sales Assistant Experience in luxury retail through International Profile Luxury Lifestyle Recruitment Consultancy
• Maintained VM standards in the store.
• Assisted customers with a variety of enquiries.
• Dealt with stressful situations in the fashion retail environment.
Provided personal shopping services on a freelance basis.
Good command in MS Excel.
Extensive knowledge in Google Analytics.
Fluent in English, Russian and Ukrainian. Basic level of spoken and written Spanish.