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Hanna Gavrylova
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Hanna Gavrylova

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About me
WORK EXPERIENCE
Sanahunt Group (Kyiv, Ukraine) - April 2014 – April 2015
Marketing Manager
 Developed and optimized the marketing strategy and marketing plan for a group of companies (including Sanahunt Luxury Concept Store, Sanahunt Lounge and G.Style Luxury Outlet).
 Worked closely with the Sales Department in developing the companies marketing activities aimed at boosting sales and increasing customer base.
 Created a marketing strategy and launch plan for the online store of Sanahunt Luxury Concept Store.
 Monitored competitors’ activity in the Ukrainian market as well as the activity of online stores abroad on a weekly basis.
 Managed the company’s online marketing campaigns, including budget planning, oversaw the production of visuals and content.
 Controlled campaign implementation on Google Adwords, Yandex Direct and Facebook for Business, analyzed the effectiveness of campaigns and optimized the marketing plan accordingly.
 Planned and implemented the company’s loyalty program. The project included analysis of sales history, market research and optimization the loyalty system format with the help of a compound mathematical model.
 Managed teams of 3 and more in digital marketing campaign planning and production, event planning and implementation of marketing activities.

Brand Management Ltd. (Kyiv, Ukraine) – December 2013 – April 2014
Marketing Manager
 Developed marketing strategies for a multi brand premium concept store Fabs and Italian lingerie brand Yamamay in Ukraine (2 stores in Kyiv and 2 stores in Odessa).
 Cultivated relationships with potential partners in order to launch marketing collaborations.
 Managed all marketing activities for 5 stores in total on a daily basis.
 Took part in developing visual merchandising concepts for 5 stores.
 Managed the company’s online advertising campaigns.
 Managed the brands’ social media pages and created content for multiple social channels (including Facebook and Instagram).
 Planned and implemented a loyalty program.

Style Pilot (London, UK) - March – December 2013
Social Marketing Executive
 Run the company’s Twitter, Facebook, Pinterest and Instagram pages on a daily basis.
 Developed online competitions for social followers.
 Created content for the company’s blog.
 Participated in developing the company’s social marketing strategy and the optimizing the user experience.
 Compiled weekly KPI reports, determined weaknesses and strengths of social channels and optimised tactics in order to increase conversions and traffic to the website.

ARGO Retail Network (Kyiv, Ukraine) - 2010 - 2012
Advertising Manager
The company is a franchisee of European high street and value fashion brands in Ukraine (United Colors of Benetton, Parfois, Desigual, Piazza Italia, Sisley, formerly - Mango, Miss Sixty).
 Started and developed the company’s blog and pages on social networks.
 Generated content for the company’s blog, website and pages on social networks.
 Analysed the company's KPIs in social marketing and worked closely with social media agencies in optimising the online advertising campaigns.
 Moderated the company’s social pages on a daily basis.
 Developed online competitions for customers.
 Took part in promotional event organization.
 Conducted market research for brand launches.
 Experience in styling and visual merchandising in fashion stores.



EDUCATION
September 2012 – December 2013
London College of Fashion, University of the Arts London, UK
MA Fashion Retail
Units taken included:
• Retail Landscape
• Contextual Studies
• Retail Branding and Identity
• Visual and Sensory strategies
• Final individual project: “An exploratory study of the internationalisation process for European fashion retailers: the case of Ukraine and Russia”
• Additional course: History of Luxury Fashion

September 2008 – May 2012
Institute of International Relations, Taras Shevchenko National University of Kyiv, Ukraine
BA International Economic Relations

OTHER SKILLS AND EXPERIENCE

July – August 2013
Malcolm Newbery Consulting Company (London, UK)
Took part in preparing the ‘Lingerie: Global markets and trends, 2007-2019’ report for Just-Style by conducting primary qualitative research of the Russian lingerie market and summarizing findings

March 2013 - August 2014
Vogue Ukraine - Contributing Blogger (freelance)
 Made 1-4 monthly contributions to the ‘Blogs’ section of vogue.ua website on the topics of culture, fashion events, shopping destinations.
 Interviewed fashion industry insiders.
 Reported from London Fashion Week S/S2014 and contributed to the street style reports.

February 2013
Fashion Week with Daria Shapovalova
Contributions to fashionweek.kiev.ua during London Fashion Week AW13 (blog posts and street style photographs).

February-March 2013
Yves Saint Laurent (London, UK)
Temporary Sales Assistant Experience in luxury retail through International Profile Luxury Lifestyle Recruitment Consultancy
• Maintained VM standards in the store.
• Assisted customers with a variety of enquiries.
• Dealt with stressful situations in the fashion retail environment.

Provided personal shopping services on a freelance basis.
Good command in MS Excel.
Extensive knowledge in Google Analytics.
Fluent in English, Russian and Ukrainian. Basic level of spoken and written Spanish.